The love of the bargain — the good deal — the something, if not for nothing, for less than its value — is hardwired into the human (especially the female) persona as a strong and definitive trait. Doubtless it stems from our primitive days, in which hunting and gathering took time and effort, and finding a rich source of food without much of either was a boost to survival and pride. Then, we exchanged calories for food, pelts, and shelter; now we exchange cash (which tends to buy calories); but the thrill of the buy remains permanent. This leads in … Continue reading Cheap Thrills