Republican presidential nominee John McCain sees building a more energy-efficient car battery as central to reducing U.S. energy consumption. He announced Monday that, as president, he would establish a $300 million prize for anyone who creates a battery that can be used with plug-in hybrid car, the type of cars U.S. automakers are currently trying to develop:

[I]n the quest for alternatives to oil, our government has thrown around enough money subsidizing special interests and excusing failure. From now on, we will encourage heroic efforts in engineering, and we will reward the greatest success.

I further propose we inspire the ingenuity and resolve of the American people by offering a $300 million prize for the development of a battery package that has the size, capacity, cost and power to leapfrog the commercially available plug-in hybrids or electric cars. This is one dollar for every man, woman and child in the U.S. — a small price to pay for helping to break the back of our oil dependency — and should deliver a power source at 30 percent of the current costs.

(Related: This month, the heads of Ford and GM spoke in Washington at a conference and outlined what they need from Washington to make plug-in hybrids a reality for American consumers.)

McCain also wants to give “substantial” new incentives to carmakers to reduce CO2 emissions:

My administration will issue a Clean Car Challenge to the automakers of America, in the form of a single and substantial tax credit based on the reduction of carbon emissions. For every automaker who can sell a zero-emissions car, we will commit a 5,000 dollar tax credit for each and every customer who buys that car. For other vehicles, whatever type they may be, the lower the carbon emissions, the higher the tax credit. And these large tax credits will be available to everyone — not just to those who have an accountant to explain it to them.

And he announced his support for the flex-fuel vehicle mandate that New Atlantis contributing editor Robert Zubrin has proposed:

Instead of playing favorites, our government should level the playing field for all alcohol fuels that break the monopoly of gasoline, lowering both gasoline prices and carbon emissions. And this can be done with a simple federal standard to hasten the conversion of all new vehicles in America to flex-fuel technology — allowing drivers to use alcohol fuels instead of gas in their cars. Brazil went from about five to over 70 percent of all new vehicles with flex-fuel capacity. It did all that in just three years. Yet those same automakers that helped Brazil make the change say it will take them longer to reach the goal of 50 percent new flex-fuel vehicles for America. But I am confident they can do more, and do it faster, in the interest of our energy security. And if I am elected president, they will. Whether it takes a meeting with automakers during my first month in office, or my signature on an act of Congress, we will meet the goal of a swift conversion of American vehicles away from oil.

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